Description of Service
Display & Video 360 This is a Demand Side Platform. This tool
enables marketers to manage their reservation, programmatic, and
programmatic guaranteed campaigns across display, video, TV,
audio, and other channels, all in one place. Processing company
Google Campaign Manager This is a marketing service. This service
provides a web-based ad management system for advertisers and
agencies.
Processing Company
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5,
Ireland
https://support.google.com/policies/troubleshooter/7575787?hl=en
Data Purposes
This list represents the purposes of the data collection and processing.
- Analysis
- Optimization
- Marketing
- Advertising
Technologies Used
This list represents all technologies this service uses to collect data. Typical technologies are Cookies and Pixels that are placed in the browser.
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
- Cookie ID
- Device identifier
- Geographic location
- Client ID
- Online identifiers
- IP address
Legal Basis
In the following the required legal basis for the processing of data is listed.
- Consent, Section 24 of the PDPA
Location of Processing
This is the primary location where the collected data is being processed. If the data is also processed in other countries, you are informed separately.
-
USA, Chile, Taiwan, Singapore, Ireland, Netherlands, Denmark, Finland, Belgium
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
- The data is automatically deleted after 180 days.
Transfer to Third Countries
This service may forward the collected data to a different country. Please note that this service might transfer the data outside of the EU/EEA and to a country without the required data protection standards. If the data is transferred to the US, there is a risk that your data can be processed by US authorities, for control and surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing.
Data Recipients
In the following the recipients of the data collected are listed..
- Alphabet Inc.
- Google LLC
- Google Ireland Limited